Press Release:

Wisconsin Energy Conservation Corporation Announces New Hires
Energy experts, Niels Wolter and Kevin DeMaster, join Wisconsin Energy Conservation Corporation

MADISON, Wis. (April 13, 2007) - Wisconsin Energy Conservation Corporation (WECC) is proud to announce the addition of Niels Wolter and Kevin DeMaster to their energy efficiency and renewable energy team. Wolter will oversee the company's Solar Electric Program and DeMaster will be program director of its Business Programs.

Wolter brings nearly a decade of solar energy program experience to WECC. He has been involved in the Focus on Energy Solar Electric Program, the Wisconsin Million Solar Roofs Initiative and WisconSun. In addition, Wolter has a bachelors degree in Geology, masters degrees in Geology and Land Resources and an Energy Analysis & Policy certificate from the Institute for Environmental Studies at UW-Madison. He brings a wealth of expertise to WECC from his experiences in the oil and gas industries and as an energy efficiency consultant. His passion for solar energy technologies goes beyond his professional accomplishments as he lives in a house with a solar electric and solar heating system.

DeMaster was most recently the energy manager of the Waukesha School District, where during his four year tenure, he was instrumental in reducing the district's energy expenditures by $4.6 million and electrical and natural gas use by more than 30 percent. DeMaster, who has a bachelors degree in Industrial Engineering from UW-Platteville, also has extensive project management and continuous improvement experience in the manufacturing industry.

"Both Niels and Kevin are valuable additions to our staff. They will help strengthen the depth of our in-house technical expertise and give WECC the opportunity to enhance the programs we offer to our clients," said Janet Brandt, WECC executive director.

About the Wisconsin Energy Conservation Corporation
Wisconsin Energy Conservation Corporation is a nonprofit organization based in Madison, Wis. Established in 1980, WECC is a national leader in designing and implementing energy efficiency and renewable energy programs that partner with private businesses to deliver value to consumers. It champions innovative energy initiatives that deliver short- and long-term economic and environmental benefits to consumers, businesses and policy makers. For more information about WECC, call 800.969.9322 or visit weccusa.org.

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