White Papers

Here, you can get up-to-speed on the strategies, trends, and analysis that are driving the energy efficiency and renewable energy market. Use WECC's white papers and knowledge to your benefit. Enjoy!

Higher Savings Goals and the Rebate/Buy-down Elephant in the Room–Recognizing When and How to Move On to Market Lift: A new approach is needed for energy efficient programs where "net" results are on the decline. This paper describes and provides a framework for understanding a "market lift" approach. The results of several program efforts that illustrate the need for, challenges, and promise of this new approach are highlighted.
Residential Retail Lighting Programs: A Bright Future: WECC's approach to Retail Lighting Programs impacted by the U.S. Energy Independence and Security Act's regulations and declining net-to-gross attribution rates.
A Hand to Hold: A Holistic Approach to Addressing Barriers in the Home Retrofit Market: WECC's residential retrofit pilot program provided integrated behavioral savings opportunities with shell measures and equipment, and helped households overcome the barriers associated with efficiency improvements.
Integrated Communications: The Case for Making Multiple Plans Work Together: WECC's approach to combining the media buying resources of its suite of Focus on Energy programs increased program awareness and the ability to aid in achieving the program's savings goals.
A Performance Based ENERGY STAR^® Homes Program: The Wisconsin ENERGY STAR Homes Perspective: WECC's new construction program has had a vast impact and influence on new construction in the State of Wisconsin over the past 10 years. In recent years, the annual average leakage ratio of new homes has steadily decreased. This paper presents program information and statistics, trends of increasing annual performance, and a discussion on what drives the success of the performance standard.
Retrofit Program Delivery Models for Home Performance with ENERGY STAR: The Climate to Retrofit Is Now: A summary of key program elements and factors leading to the success of Home Performance programs, and successful strategies for programs to consider.
Higher Savings Goals and the Rebate/Buy-down Elephant in the Room-Recognizing When and How to Move On to Market Lift: WECC's successful market-lift approach within several programs reduced cost barriers to consumers and manufacturers, and helped stimulate the demand for energy efficient equipment.
To Tweet or Not to Tweet? That is the Question: As technology continues to change the way we live and work, WECC's capability to evolve its marketing portfolio to include social media helped increase awareness and interest in energy efficiency and its suite of Focus on Energy programs.