Moving Energy-efficient Products Faster, Smarter
When it comes to motivating your customers to purchase energy efficient products, WECC has the experience, industry relationships, and marketing savvy needed to transform the marketplace. If you are looking for ways to stimulate specific purchasing patterns in your territory, enlist WECC. We can help you develop and execute a residential retail or prescriptive program that is sure to achieve the results you demand.
National Relationships = Local Success
With WECC in your corner, you will always be a step ahead of the game. We have master agreements with local, regional, and national retailers, manufacturers, and distributors across the country—ensuring prime placement of the right products and promotions. The invaluable relationships we have forged with these partners help keep costs low while garnering support for your program.
We offer a unique and customized approach to lighting, appliances, water saving, power strips and more—leveraging a deep understanding of the proven targeted marketing, messaging, and delivery channels for each respective product. We can help you achieve maximum success by selecting the appropriate product mix for your market. With incentives, giveaways, energy kits, coupons, mail-in rebates, in-store markdowns/instant discounts, and more, it is easy for your customers to reap the savings your program offers.
Train, Target, Takeoff
Motivating your customers to purchase energy-saving products begins with proper retail staff training. Our field representatives visit participating stores to train staff members to accurately and confidently explain technologies and sell qualifying products. We also develop strategic and eye-catching displays to make qualified products easy to find.
At the same time, we have built and educated a dedicated network of trade allies who understand energy efficient products, prescriptive incentive programs, and the factors leading homeowners to purchase energy efficient equipment. Using the right combination of retailers and trade allies, we will help you select an appropriate mix of qualified products and approaches for your market—and implement the appropriate outreach strategy to engage the market.
As an official ENERGY STAR® partner since 2001, we get the inside scoop on the latest advances in technology, as well as top-performing products and trends. Contact us today to learn how we can take your lighting, retail, or prescriptive programs to the next level.